Undoubtedly one of the most influential women in the Beauty industry slaying the hearts of millions with her company Lime Crime Cosmetics, Doe Deere shares her secrets of success.
Doe Deere is more than just a pretty face with pink hair. She founded Lime Crime in 2004 first as a fashion line on ebay then into a successful cosmetics line! She reveals in an Inspirery Interview how she was able to re-invent herself and dominate the beauty industry.
Doe Deere travels the world inspiring woman and teaching her success. The information your about to read can be applied to your own business model for positive results!
Doe Deere had a love for fashion and attended school in NY where she dropped out and started her own clothing line. She knew that her passion was not in her clothing line but instead of quitting she used what she learned from her clothing line business and founded Lime Crime Cosmetics.
What she took away from her first business:
- Bright colors were hard to come by.
- She had an understanding for the flow of fashion trends and learned how to apply that to her marketing plan.
Picking a niche
She also reveals that she picked a specific niche that was untapped. She has a love for fantasy and a love for animals. This “Unicorn Queen” picked the Unicorn as the face of Lime Crime which represents individuality, rare beauty and compassionate kindness to all animals.
In a saturated market like the beauty industry she was able to invent something that was all her own. Her cosmetics line is not just about concealing imperfections or about “natural” beauty. She is open about how her line being about “what feels good in the moment”.
Her being different from everyone else has made all the difference in her company from a marketing stand point.
Everyone likes free things. The law of reciprocity tells us how when you do something for others they feel compelled to return the favor. Doe Deere talks about using this strategy to make sales. She frequently held contest like “Must-Be-Pink!” and other giveaways where she would give away products for free. Think about how you can apply this in your own business.
Doe Deere considers herself a “passionate listener”. She talks about the importance of listening to your clients. Not just clients either, listen to your employees. People will reveal what they want. Use constructive criticism to build and grow your brand. Have a good picture of who your clients are and put yourself in their shoes then respond appropriately.
Ideas are like children
“You have to raise them and help them along to success” – Doe Deere
If you have a great idea, the world will never know unless you take action. Nurture your ideas and dreams. They will grow to be great!
Visit www.doedeere.com to learn more.