Waiakea Shows How Being Upfront and Honest Works Well for the Marketer

Every successful business owner agrees that marketing is very important for the success of the company. The only thing is that they have to have news that is worth marketing. One method that is ill-advised is making false claims. However, companies that are busy with activities can share all of their positive activities that are related to the company. This can get people on board with the company. They can talk about the projects and plans they are involved in. They can also talk about the purpose behind these projects. This tends to get people on board with what the company is doing and make them eager to support their activities.

One company that is very good at this approach is Waiakea. One thing that Waiakea does right is make announcements on the activities they are involved in. Waiakea has talked about being involved in making improvements to the environment. In order to back up their claims, they make sure to report their activities to the masses so that they will see that the bottled water company is in fact doing everything they can for the environment. This includes making improvements to the bottles they are using for their Hawaii volcanic water.

Being upfront and honest about everything works for the company not only in the way that it improves the reputation of the company, but also in the way that it keeps the company on radar. Customers that hear a lot about a company are going to be more inclined to buy from the company or interact with it in other ways than customers that don’t hear as much about a company. One thing this does is create desire just by availability. It also shows that a company is alive. If there is very little activity with a company, then it is going to feel closed.

https://vimeo.com/127305275

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