Doe Deere’s strategy for success

Undoubtedly one of the most influential women in the Beauty industry slaying the hearts of millions with her company Lime Crime Cosmetics, Doe Deere shares her secrets of success.

 

Doe Deere is more than just a pretty face with pink hair. She founded Lime Crime in 2004 first as a fashion line on ebay then into a successful cosmetics line! She reveals in an Inspirery Interview how she was able to re-invent herself and dominate the beauty industry.

 

Doe Deere travels the world inspiring woman and teaching her success. The information your about to read can be applied to your own business model for positive results!

 

Doe Deere had a love for fashion and attended school in NY where she dropped out and started her own clothing line. She knew that her passion was not in her clothing line but instead of quitting she used what she learned from her clothing line business and founded Lime Crime Cosmetics.

 

What she took away from her first business:

 

  • Bright colors were hard to come by.

 

  • She had an understanding for the flow of fashion trends and learned how to apply that to her marketing plan.

Picking a niche

 

She also reveals that she picked a specific niche that was untapped. She has a love for fantasy and a love for animals. This “Unicorn Queen” picked the Unicorn as the face of Lime Crime which represents individuality, rare beauty and compassionate kindness to all animals.

 

In a saturated market like the beauty industry she was able to invent something that was all her own. Her cosmetics line is not just about concealing imperfections or about “natural” beauty. She is open about how her line being about “what feels good in the moment”.

Her being different from everyone else has made all the difference in her company from a marketing stand point.

 

Freebies!

Everyone likes free things. The law of reciprocity tells us how when you do something for others they feel compelled to return the favor. Doe Deere talks about using this strategy to make sales. She frequently held contest like “Must-Be-Pink!” and other giveaways where she would give away products for free. Think about how you can apply this in your own business.

 

Listen up!

Doe Deere considers herself a “passionate listener“. She talks about the importance of listening to your clients. Not just clients either, listen to your employees. People will reveal what they want. Use constructive criticism to build and grow your brand. Have a good picture of who your clients are and put yourself in their shoes then respond appropriately.

 

Ideas are like children

 

“You have to raise them and help them along to success” – Doe Deere

 

If you have a great idea, the world will never know unless you take action. Nurture your ideas and dreams. They will grow to be great!

 

Visit www.doedeere.com to learn more.

Doe Deere is Inspiring Others to Succeed

Doe Deere is not the most common of names, and not many people would recognize it on a page. However, she is a bright and visible personality whose story could inspire others to be more open and self-confident. Doe carries herself with pride and is not afraid to help others feel the same way. Born in Russia where she remembers selling non-permanent tattoos, Deere moved to the United States when she was seventeen years old. This started the second most crucial period in her life in New York. It changed Deere’s perspective and taught her to work hard and never to give up. She now lives in Los Angeles, but New York will always be an essential place for her. Learn more: http://frenchtribune.com/teneur/25362-how-controversial-doe-deere-became-successful-entrepreneur

 

Her first career was in music. While in a band, Doe Deere met her husband. They worked well together and made an excellent promotions team as well as a good team in music. Now they are partners in life, and she could not be happier. However, music was not the career Doe wanted to pursue. She learned a lot about media, entrepreneurship, and marketing while in the band but since that did not seem like the right path to take, and she decided to give makeup industry a try. Deere is a bright and outspoken woman who is not afraid to wear a mix of color in her hair and makeup choice. However, before Doe started her own company, the only tones and shades she could find were ordinary and rather dull. She wanted something more, and the only way to get a good quality product in a vibrant and different color was to make it herself. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true

 

Doe Deere started her company to inspire her future customers to use bold colors if they choose to and not to be afraid to be out and about wearing these bright colors. Lime Crime is a company that also benefits from the modern age of trading, using different marketing and promotional channels and primarily using the internet to grow the influence. People read and write online reviews more than ever, and they appreciate a company that has a reliable and honest presence online. Lime Crime offers its customers excellent service, quality products, and bold color options other companies are still thinking about putting on the shop shelves. Besides, buying online is much more comfortable than when the company first opened its doors.

 

Doe Deere has a clear message to her customers. The products Lime Crime offers people are certified as animal cruelty-free as well as vegan-friendly because it is one of those trends that is very important to her. The beauty industry is still growing, and people are becoming more conscious of the products they buy. Big companies are only just starting to move towards vegan-friendly production but Doe Deere and Lime Crime are already there, and their success helps the business to grow. Deere wants to inspire others to follow their dreams and not to shy away from challenges while earning from both – success and failure.